Verified customer votes become a clear go/no-go and a real demand signal, so you produce enough to capture demand without getting stuck in dead stock.
Free pilot. No commitment required.
How it works
Create a campaign with your product variants. Share the link or embed on your site.
Customers verify their identity and cast one vote per campaign. No bots, no duplicates.
Our scoring engine computes a Go/No-Go signal with confidence bands and actionable drivers.
Guided, focused, done in days.
We respond within 24 hours to schedule a 20-min setup call
1 campaign
A focused set of products or designs to test
Guided setup
We walk you through campaign creation and launch
Verified collection
Your audience votes, verified, zero duplicates
Decision report
Score, verdict, and decision drivers, delivered at the end
Sample decision report
A structured decision, not just raw votes. Every campaign ends with a report your team can act on.
Decision Report
Decision
GO
Verified voters
428
Verified intent
73%312 buyers
Winning option
Midnight Navy61%
Launch Score
Decision drivers
What would change this decision
Vote breakdown by option
Purchase intent
312 verified buyers said they'd buy this (73% of voters)
Verified demand signal, not a production target.
Get a report like this for your next drop.
Request pilot access→Signal quality
Built for cleaner pre-production validation.
Intent signal
✓ Verified purchase intentDuplicate control
✓ One vote per person, enforcedBot protection
✓ Email OTP verificationDecision layer
✓ Go/No-Go with confidence scoreReplace guesswork with verified votes.
Request pilot access→Campaign example
Votes collected over 8 days
Campaign result
Spring Drop: Oversized Hoodie
Decision
GO
428
Verified votes collected
73%
Purchase intent · 312 buyers
Midnight Navy
Winning option
The hidden cost
A drop that sells out in five minutes with 200 pieces looks exactly like one that sells out with 600: same hype, three times the revenue. Underproduce and you leave money on the table. Overproduce and you're stuck with dead stock. andox shows you where real demand lands, so you can size each drop on purpose, or cap it deliberately, knowing exactly what you're trading away.
200 pieces
sold out in 5 min
Baseline revenue
600 pieces
sold out in 5 min
3× the revenue
Same hype. Very different outcome.
ROI calculator
Adjust the sliders to see what mis-sized production costs you each season, on both sides.
Your brand
assumes ~15% leftover, ~12% unmet demand
Estimate based on industry benchmarks (Coresight Research 2023; McKinsey State of Fashion 2024) and your own recovery assumption. The total combines a realized cost (dead stock) and an opportunity cost (unmet demand). Your real recovery is measured per campaign during the pilot. Not a guarantee of results.
Total cost of getting the quantity wrong
Margin burned on overproduction
€6,750
Revenue left on the table
€25,200
estimated unmet demand
Potentially recoverable
€12,780
Based on your recovery assumption, not an andox-measured figure. Your real effect is measured per campaign during the pilot.
Working capital tied in dead stock
€13,500
The team
We started andox after watching DTC brands overproduce SKUs based on gut feel and Instagram engagement. The result is always the same: dead stock, markdowns, and margin erosion. We built the tool we wish existed.
Erwann
Growth & Operations
Emmanuel
Product & Engineering
Pricing that scales with your drops. See paid plans→
Get in touch
Tell us about your brand and what you want to test. We'll get back within 24 hours.